Sohini Das &Amp; Samreen Ahmad

Stories by Sohini Das &Amp; Samreen Ahmad

Britannia turns to new-age tech to beef up rural reach

Britannia turns to new-age tech to beef up rural reach

Rediff.com   6 Jun 2018

Market experts say that of the total 600,000 villages in India, under two per cent or around 10,000 villages contribute to about half of the rural consumption in the country. Targeting these villages and ensuring that penetration is strong is key for most consumer goods companies.

The search for authentic Indian cuisines ends here

The search for authentic Indian cuisines ends here

Rediff.com   23 May 2018

This start-up connects diners with regional cuisines that restaurants do not serve.

Why Modi's dream of starting bullet train by 2022 may be derailed

Why Modi's dream of starting bullet train by 2022 may be derailed

Rediff.com   21 May 2018

While farmers in Gujarat are rejecting the compensation package, farmers in Maharashtra say they do not wish to part with their land for a project that largely benefits Gujarat.

PhonePe plans to ride on Walmart to become India's e-payments king

PhonePe plans to ride on Walmart to become India's e-payments king

Rediff.com   18 May 2018

PhonePe wants to dethrone its Alibaba and SoftBank-backed rival, Paytm, claiming that additional capital that Walmart will bring to the table will help it grow much faster

How Tata Cha plans to brew a storm in a teacup

How Tata Cha plans to brew a storm in a teacup

Rediff.com   15 May 2018

Tata Cha has chosen Bengaluru for its first four pilots which include large format stores of 1,200 sq feet and kiosks which will be in shopping malls, IT parks and at prominent street corners.

Takeover battle over, Munjal-Burman team bags Fortis

Takeover battle over, Munjal-Burman team bags Fortis

Rediff.com   11 May 2018

Their offer values Fortis at over Rs 9,000 crore, or around Rs 172 per share.

From Rs 15 lakh to Rs 1K crore: The meteoric rise of Prataap Snacks

From Rs 15 lakh to Rs 1K crore: The meteoric rise of Prataap Snacks

Rediff.com   30 Apr 2018

Among the top 10 fastest growing consumer brands in the country, Yellow Diamond leverages the growing preference for local flavours in the snacks market, says Samreen Ahmad.

Why advertisers are spellbound by IPL

Why advertisers are spellbound by IPL

Rediff.com   5 Apr 2018

As many as 80 brands are riding the digital and television broadcast this year.

Here's your chance to play the IPL...

Here's your chance to play the IPL...

Rediff.com   3 Apr 2018

'Fantasy players create their own team, get phantom money and start playing the virtual game.'

Here you can be in two countries at the same time!

Here you can be in two countries at the same time!

Rediff.com   31 Mar 2018

Welcome to the little slice of heaven called Dawki.

Prices of key diabetes, cancer drugs may drop by 25%

Prices of key diabetes, cancer drugs may drop by 25%

Rediff.com   8 Mar 2018

A recent report has suggested that future patent expires in the cardiac and anti-diabetes space would form a good opportunity for smaller firms, given their franchise in these segments.

Scooter sales get a major boost from rural India

Scooter sales get a major boost from rural India

Rediff.com   23 Jan 2018

In first 9 months of FY18, scooter sales grew by 18.5%, the number may jump further as more women join workforce

In a first, a robot will perform angioplasty in Ahmedabad hospital

In a first, a robot will perform angioplasty in Ahmedabad hospital

Rediff.com   5 Jan 2018

The procedure, however, would cost around Rs 75,000-100,000 more than conventional angioplasty.

Battle hots up between Triumph Motorcycles and Royal Enfield

Battle hots up between Triumph Motorcycles and Royal Enfield

Rediff.com   1 Jan 2018

Triumph's portfolio includes high-powered bikes such as the Daytona 200, Rocket III, SuperSports Daytona 675R and Tiger 800, apart from its iconic Bonneville family.

Jignesh Mevani is busy fighting the good fight

Jignesh Mevani is busy fighting the good fight

Rediff.com   1 Jan 2018

'I fight for anyone who is poor, marginalised or victimised.' 'If a Dalit factory owner is inflicting atrocities on his Brahmin worker, then I will fight for the poor Brahmin.'

Will Vijay Rupani keep his job after a close fight?

Will Vijay Rupani keep his job after a close fight?

Rediff.com   19 Dec 2017

The chief minister is not being hailed as the leader who led the party to a victory in the state.

How the 73-year old Havmor plans to change its Lotte

How the 73-year old Havmor plans to change its Lotte

Rediff.com   13 Dec 2017

Havmor will now make its next journey, across India, under the banner of South Korea's Lotte Group, the confectioner best known for manufacturing and marketing chocolate marshmellow pies under the Choco Pie brand, says Sohini Das.

Gujarat election: Rural belt may spring a nasty surprise for BJP

Gujarat election: Rural belt may spring a nasty surprise for BJP

Rediff.com   11 Dec 2017

Just before the elections, the government waived interest on loans up to Rs 300,000 for farmers. But this may not really help small and marginal farmers in the state, who make up for two-thirds of the total and are still dependent on informal channels of credit.

How desi brothers built a $1.8 bn drug co

How desi brothers built a $1.8 bn drug co

Rediff.com   30 Nov 2017

Amneal Pharmaceuticals is set to pip Sun Pharma as the fifth largest generics maker in the US, reports Sohini Das.

Tata Nano reaches end of the road as dealers stop orders

Tata Nano reaches end of the road as dealers stop orders

Rediff.com   29 Nov 2017

Dealers of Tata Motors in most parts of the country have stopped placing orders for this small car in the last three-four months and the showrooms are displaying contemporary models such as Tiago, Tigor, Hexa and Nexon.